The YB Curation

Let's face it — it doesn't matter if it's combination, sensitive or dry — everyone's skin is precious. That's why at YB, every product goes through a strict vetting process, so that we can be sure we're only featuring the best and safest Kbeauty has to offer.

First, we start with products that are loved by locals rather than hyped through expensive marketing. We then pore over their ingredients lists to ensure they don't contain mineral oils, parabens, artificial fragrances or colouring. Of course, they also have to be cruelty-free.

Second, we get in touch with the brand and organise a meeting to talk about their beliefs, practices and to hear about the product straight from the horse's mouth. That includes finding out exactly how thr product is best applied plus some fun honey tips to get a little extra bang for your beauty buck.

Third, YB takes a couple samples home and we test each product for a minimum of a month. If we're not happy with the product, we don't feature it. It's as simple as that. Those that make the cut are then uploaded to our gallery and sent to you, from Seoul with love.