K-beauty's First Tea Curation is Here. Drink up.

K-BEAUTY minus the hype, parabens & artificial fragrances.

New to Korean skincare? Don't be scared. Take our quiz to build your custom routine .

BESTSELLERS

a natural, brightening powerhouse

an organic mist to take everywhere

K-beauty's most beautiful hand cream is here

while you were sleeping, this mask was doing overtime

Sold out
Sold out
Sold out
Sold out
Sold out
Sold out

Seoul straight to your doorstep.

Seoul straight to your door.

This is what happens when you order a package from YB.

Edited for you today.

Brighten up sister

For the girl who wants a complexion that's bright like a diamond. Today's edit is all about time-tested brightening ingredients - rice enzyme and vitamin C. Any uneven skin or dark spots will lighten up in no time.

For the girl who wants a complexion that's bright like a diamond. Today's edit is all about time-tested brightening ingredients - rice enzyme and vitamin C. Any uneven skin or dark spots will lighten up in no time.

vitamin C for even the most sensitive skin

Sold out

an ancient Japanese & Korean favourite

Sold out
Sold out
Sold out

Our YB Story

Hello. My name is Kelly and I started Yeon&bee to share a little piece of my birthplace and the city I love - Seoul.

Seoul's infatuation with all things beautiful inspired me to curate the best it has to offer, starting with skincare. While many of the bigger names in K-beauty get a lot of attention, I wanted to shine a light on some of the natural , honest to goodness brands and their stories - the ones rated and adored by real Seoul girls.

Aside from curating the best in natural Kbeauty, my hope is to show Kbeauty in real life and that's what the blog section of Yeon&bee, known as the Girls of YB, is all about.

In my free(ish) time, I write for Vogue Australia about all things K-beauty.

Our YB Story

While many of the bigger names in K-beauty get a lot of attention, I wanted to shine a light on some of the natural , honest to goodness brands and their stories - the ones rated and adored by real Seoul girls.

Aside from curating the best in natural Kbeauty, my hope is to show Kbeauty in real life and that's what the blog section of Yeon&bee, known as the Girls of YB, is all about.

In my free(ish) time, I write for Vogue Australia about all things K-beauty.
Hello. My name is Kelly and I started Yeon&bee to share a little piece of my birthplace and the city I love - Seoul.

Seoul's infatuation with all things beautiful inspired me to curate the best it has to offer, starting with skincare.  

Hi!

Hello. My name is Kelly and I started Yeon&bee to share a little piece of my birthplace and the city I love - Seoul.

Seoul's infatuation with all things beautiful inspired me to curate the best it has to offer, starting with skincare. While many of the bigger names in K-beauty get a lot of attention, I wanted to shine a light on some of the natural , honest to goodness brands and their stories - the ones rated and adored by real Seoul girls.

Aside from curating the best in natural Kbeauty, my hope is to show Korean beauty in real life, which is what Girls of YB is all about.

In my free(ish) time, I write for Vogue Australia about all things K-beauty.

Our top Aussie picks 🐨

* Free worldwide shipping for orders over AUD70 or equivalent in other countries