'Natural always wins' is the motto of this cult Korean brand, which has gained a loyal following among young Koreans who prefer essential oils and vegan ingredients.

A story of family love, Aromatica began 13 years ago when founder Jerry Kim’s son developed a severe skin disorder, prompting Jerry to create a brand that would replenish the skin's long term health.

Fun fact for YB’s Aussie family: At the beginning of Jerry’s Aromatica journey, he travelled to Australia and was inspired by the country’s plentiful essential oils and botanicals. So if some of the products smell familiar, you know why!