When I lived in Seoul, there was one thing women were inordinately obsessed with when it came to skincare — pollution-proofing. In the Western beauty blogosphere, we’ve been told the sun is the unrivalled bogeyman, so we slather on sunscreen until we look like the extras of Twilight. But what about that other skin nemesis – pollution?
How to Pull off the Gangnam Look
Anyone remotely familiar with K-Pop, K-drama or K-cinema knows that Seoul has its finger firmly on the fashion pulse. Its residents pursue style trends with the same lightning speed, relentless determination, and maniacal fervour they exhibit in subway stations, morning traffic, or, anywhere really.
FRENCH CHIC MEETS CALI COOL
French-American model Camille Rowe is the queen of vintage. If she looks familiar, it’s probably because she’s a newly winged Victoria’s Secret model and is the face of Dior Poison Girl among others.
Ex-Wonder Girl, Sunmi Lee, is not exactly a newcomer to the music industry, but she’s seen little success as a solo artist until now. Her newest song ‘Gashina’ recently debuted at no.3 on World Digital Song Sales, and aside from being ridiculously danceable, the music video is an optical delight, with lush imagery.
I know – it feels like we were only just introduced to face masks that make us look like axe murderers, and now there’s a new thing to throw money at: neck masks.
Bye Bye Minimalist Chic
If I asked you to name 5 items from your current fashion wishlist, I bet there’d be a double G in there somewhere. Yes, after a terrible slump, Gucci has gone from strength to strength, with the entire fashion industry deciding whether to wear that little Gucci dress… or that little Gucci dress.
Among the well-heeled ladies of Gangnam, pottery has become the latest hobby of choice. That’s right, after a refreshing aerial yoga class, it’s straight to the potter’s wheel for the trend-conscious Seoulite.
More than just ‘Girl Power’
Did you know computer programming used to be a job mainly for women? Well, neither did I.
‘Understated statement chic’ comes to mind when I think of Pernille Teisback, Danish fashion influencer and Creative Director of Social Zoo.