K-Pop’s Latest Hit is a visual feast

Screen Shot 2017-09-04 at 9.50.18 PMEx-Wonder Girl, Sunmi Lee, is not exactly a newcomer to the music industry, but she’s seen little success as a solo artist until now. Her newest song ‘Gashina’ recently debuted at no.3 on World Digital Song Sales, and aside from being ridiculously danceable, the music video is an optical delight, with lush imagery. 

It’s moodier than most K-pop videos, feeling more Lana Del Rey/Sia than something JYP would ever produce. Here are some of my favourite moments from Gashina.

Screen Shot 2017-09-05 at 12.03.47 AMMatching lip and eye colour is still on my to do list…

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Screen Shot 2017-09-04 at 11.52.22 PMAlthough the flower crown is now a little overdone, the red dress here gives it new life.

Screen Shot 2017-09-05 at 12.09.01 AMSunmi has a penchant for lining the inner corners of her eyes with lustrous gold or icy silver. She often combines this was a soft cat flick, emphasising the upward tilt of her eyes.

Screen Shot 2017-09-05 at 12.09.14 AMA moment many of us can relate to..

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Screen Shot 2017-09-04 at 9.52.51 PMHeavy bling and structured silhouettes contrast the more hyper-feminine and florid imagery.

 

 

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