Instacrush: Irene Kim (@ireneisgood)

This Korean Wondergirl is more Instagrammable than Starbucks’ Unicorn Frappuccino.


Who is she? Seattle-born and Seoul-based, Irene Kim is a bonafide It Girl with the usual slashie cred (model/ blogger/ instagrammer/TV presenter).

irene2Why you should follow her: Apart from her enviable wardrobe, she has an infectiously radiant personality that encourages self-love and self-respect.

In the often cookie-cutter word of K-beauty, Irene preaches diversity and acceptance.

irene3What’s her style? Bold and anti-minimalist. Her look is colourful, geometric, and textured – it’s Gangnam style on steroids.

Trademark: Brightly coloured hair and megawatt smile. Amazingly, people actually advised her against the former! What?!?!

If you’re still not sold, Irene also has an adorable pup named Squish who occasionally features in her pictures.

So, what’s your verdict? Is Irene as good as her username suggests? Share your thoughts in the comments below and subscribe to the mailing list at the top of the page for more updates.

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