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Clean. Cruelty-free. Kbeauty

Clean, Cruelty-free Kbeauty

for a cuter face-wash

on the go hydration

a brightening powerhouse

pure squalane, pure glow

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Sold out
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for a cuter face-wash

on the go hydration

Sold out
Sold out

a brightening powerhouse

pure squalane, pure glow

Sold out
Sold out

Let's get real


let's get real

Loved. Rated. Yours

We know there's a lot of Kbeauty out there. A lot. But we're more about the products Korean women actually love, the ones they recommend to their friends, family and coworkers - the ones they repurchase (even when they're not on sale).

And the cherry on top? It's all free from parabens, toxic ingredients & animal cruelty.

Our top Aussie picks 🐨


Our top Aussie picks 🐨

Ever notice your skin changes when you travel? The climate plays a big part in your skin's behaviour. Here are a few Korean beauty products we picked specifically with Australia's sunnier, drier weather in mind.

🐨 our top aussie picks

Ever notice your skin changes when you travel? The climate plays a big part in your skin's behaviour. Here are a few Korean beauty products we picked specifically with Australia's sunnier, drier weather in mind.

vitamin C for even the most sensitive skin

damask rose & niacinamide fix uneven skin tone

micro-hyaluronic acid = extra hydration

a Japanese & Korean favourite

vitamin C for even the most sensitive skin

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damask rose & niacinamide fix uneven skin tone

Sold out

micro-hyaluronic acid = extra hydration

Sold out

a Japanese & Korean favourite

Sold out

from seoul with love

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From Seoul with love  

Kbeauty secrets

We share the stories of the girls of YB - vloggers, models, lawyers, computer programmers - who all call Seoul home in some way.

These are their lives, their careers, and of course their beauty tips.