Our YB Story
Hello. My name is Kelly and I started Yeon&bee to share a little piece of my birthplace and the city I love - Seoul.
Seoul's infatuation with all things beautiful inspired me to curate the best it has to offer, starting with skincare. While many of the bigger names in K-beauty get a lot of attention, I wanted to shine a light on some of the natural , honest to goodness brands and their stories - the ones rated and adored by real Seoul girls.
Aside from curating the best in natural Kbeauty, my hope is to show Korean beauty in real life, which is what Girls of YB is all about.
In my free(ish) time, I write for Vogue Australia about all things K-beauty.
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